KAPR launches new 100ml perfume – available now!
After months of development and testing in the salon, it is here: the KAPR Parfum 100ml. A powerful fragrance for the man with style – long-lasting, exclusive and designed to be combined with our hair products. Now available in the webshop and at selected salons.
The Men's Hairdresser Academy is officially part of KAPR
As of this year, the Herenkapper Academy will be part of KAPR BV. This means: even more focus on training, product education and brand development. The Academy will remain the training institute for barbers and men's hairdressers - now with extra benefits for KAPR dealers.
New line of content videos: styling from A to Z
We started making professional videos showing exactly how to use each product – with models, real clients and our own stylists. These videos can be found on our socials and KAPRtv (YouTube). Perfect for consumers and salons.
KAPR named preferred brand at De Herenkapper
After years of testing, it is now official: De Herenkapper Apeldoorn works exclusively with KAPR products. Every customer who sits in the chair, gets a styling with our products. Quality, control and recognizability in one.
Start of direct delivery to salons by KAPR itself
KAPR has recently become responsible for the distribution to salons itself. No more intermediaries, but direct contact with our team. That means faster delivery, more personality and exclusive benefits for loyal customers.
Collaborations with top hairdressers & influencers in the Netherlands
In recent months, collaborations have been started with various barbers and stylists, including some well-known names in the industry. In this way, we are building a strong ambassador network that not only promotes products, but also conveys our vision: quality above all.
KAPR tests new products with salons in practice
For every new product that comes on the market, we let our ambassador salons think along and test. This year too, with some prototypes that will be launched soon. Feedback from the professionals determines the future of our range.