
Step 0 - Cleanse
Cleaning is not a daily obligation, but it is essential when:
- There are product residues present
- Hair feels heavy or greasy
- Volume is lacking
- You want maximum performance
Why this is important
Product buildup blocks volume and grip. Without a clean base, even the best styling product works less effectively.
The right products for a clean base
Complete Routine Pre-Styling – Matte Pomade
Complete Routine Pre-Styling – Pomade
Complete Routine Pre-Styling – Clay
Complete Routine Pre-Styling – Cream
Complete Routine Pre-Styling – Shaper
Complete Routine Pre-Styling – Gel

Step 1 - Pre Style
Essential for results
This is where the difference between amateur and professional begins.
What it does
- Protects against heat
- Adds volume
- Makes hair more manageable
- Enhances styling effectiveness
Without pre-styling, you lack control and durability. Steps 1 and 2 together determine the true end result. This is a crucial step. Not optional.
What you use before styling
Styling Routine Essential – Matte Pomade
Styling Routine Essential – Pomade
Styling Routine Essential – Clay
Styling Routine Essential – Cream
Styling Routine Essential – Shaper
Styling Routine Essential – Gel

Step 2 - Styling
Form and identity
Here you determine the look.
- Texture or sleek
- Matte or gloss
- Flexible or firm
Important
Always apply to dry or almost dry hair. Here you give the hair direction, structure, and personality. This is where technique and product come together.
Choose your styling product

Suitable for all hair types

Lightweight and non-sticky

Water-based formula

Medium hold for flexible styling

Water-based formula

Medium hold for flexible styling

Lightweight and non-sticky

Suitable for all hair types

Lightweight and non-sticky

Water-based formula

No shine, just style - pure and modern.

Keeps your hair in place all day.

Suitable for all hair types

Lightweight and non-sticky

Medium hold for flexible styling

Water-based formula

Water-based formula

Lightweight and non-sticky

Suitable for all hair types

Medium hold for flexible styling

Keeps your hair in place all day.

Suitable for all hair types

Lightweight and non-sticky

Water-based formula

Step 3 - Fixation
Optional, but strategically strong
When to use hairspray:
- In windy or humid weather
- For long days
- For extra assurance that your hairstyle stays in shape
Why hairspray remains lightweight
A professional hairspray atomizes as a micro mist. It fixes the structure without making the hair wet or heavy. This way, you maintain movement and volume.
Do not overspray. Mist lightly.
Fixation products for long-lasting results
Styling Routine Strong Hold – Matte Pomade
Styling Routine Strong Hold – Pomade
Styling Routine Strong Hold – Clay
Styling Routine Strong Hold – Cream
Styling Routine Strong Hold – Shaper
Styling Routine Strong Hold – Gel

Step 9 - The Finishing Touch
Perfume isn't just a styling product – it's the finishing touch to your look.
- Boosts your self-confidence
- Highlights that you take good care of yourself
- Provides a luxurious, premium feeling
It truly completes your routine.

























































































